Everybody knows Butch Walker now - he’s the go-to producer for a legion of hitmakers from Pink and Avril Lavigne to Pete Yorn and The Donnas. But ten years ago, he was cutting his teeth as the leader and frontman of The Marvelous 3, a band that combined the irresistibe elements of The Who and The Jam with a Beatle-esque hook and a clever sense of humor.
Their first record (Hey! Album) was a smash on Planet Bristol. Here’s my review from 1999, first published in Consumable Online. My prediction for the album’s big success fell short, but the guy behind it wound up vindicating me:
Now we’re talking! If you ever need to define the epitome of power pop to someone, all you’re going to need is a copy of Hey! Album and a loud stereo. The three piece Atlanta band is well schooled in the college of Cheap Trick, Rubinoos, The Sweet, and The Cars, as well as lesser known purveyors like The Beat Angels and Shazam. In other words, great harmonies, sharp drumming, a solid bottom, big guitar and hook after hook after hook. Get those mopey shoe-gazers off the stage, because power pop rules again!
“Freak Of The Week” seems to have grabbed the initial headlines with its Cars-like riff, but “You’re So Yesterday” is equally strong, handclaps and doo-doo-doo background vocals that should make listeners run to turn up the volume. “Write It On Your Hand” is a major player, pulsating beat leading to a call-and-response chorus worthy of The Knack, or The Jags, or Jellyfish … damn, there I go again. But it doesn’t matter if it’s the psychedelic “Lemonade”, the bouncy “Mrs. Jackson” or any other track – each of the twelve songs is bursting with energy and personality. Guitarist/songwriter Butch Walker, bassist Jayce Fincher and “Slug” the drummer pack a wallop and nail three part harmonies throughout the record.
Every power pop record comes complete with the big slow-dance anthem, and that’s “Let Me Go” – an arena ballad with sweeping falsetto vocals. I can see the Bic lighters and the swaying crowd already. My favorite is the irresistible “Vampires In Love”, which mixes clever but goofy lyrics with an absolute killer hook that you’ll be singing in your sleep.
Last year pop bands like Fastball and Semisonic got an opening and exploded onto the charts. It stands to reason that some programmer won’t need the Homer Simpson head-slap to realize that there’s an audience for energetic, exciting music. If this record isn’t a bonafide smash, bleeding out of radios four tracks deep, something is very, very wrong.
Marvelous 3 wiki