Rainbow Quartz is one of my favorite labels, because they had a vision and have been both aggressive and consistent in fulfilling it. They were determined to create the best guitar pop roster on the market and some might say they have. Their target artists are pop bands with strong writers that combine a bit of jangle and a bit of psychedelia; true outgrowths of their classic roots rather than simpler melodic Beatle imitations.
There’s an interview with label founder Jim McGarry from 2001 (conducted with esteemed pop writer and International Pop Overthrow honcho David Bash) where Jim breaks down the evolution of rock into distinct phases. Now any of us who have been around for a while can certainly draw lines of demarcation in the sands of time, but I was struck by the fact that when I interviewed Little Steven a few years back he passionately discussed a very similar scenario (albeit with different dates). The constant is that both men felt strongly enough that an era of rock has gotten short shrift that they were determined to do something about it.
So here are ten links to some of my favorite Rainbow Quartz bands. By no means is this an exclusive list; there are many more for you to explore at their site and elsewhere. Each link will take you to the appropriate band page with bio, discography, reviews, links and audio clips; more than enough to read and hear to make up your own mind.
Also enjoy their SXSW promo page audio files
As the weather here in the north-eastern US starts to warm up a bit, so does the call for music like this to be wafting through the air. Enjoy!
* The Broadfield Marchers – link
* The Contrast – link
* Deleted Waveform Gatherings – link
VIDEO: “Ride Pillion” by Deleted Waveform Gatherings
* The Grip Weeds – link
* The Lackloves – link
* The Orchid Highway – link
VIDEO: “Sofa Surfer Girl” by The Orchid Highway
* Outrageous Cherry – link
* The Rhinos – link
* The Summer Wardrobe – link
* The Three-4-Tens – link
VIDEO: “Everyday” by The Three-4-Tens