I guess George Lopez is taking to everybody these days.
“If you haven’t heard by now, Conan O’Brien will be joining us on late-night on TBS. Welcome!, Welcome! I want to say this, I want to say that I am completely 100% on board with this move. I talked to Conan on Wednesday and I talked to him last night and I said I welcome you into my deep loving embrace. Then I said let’s take the party and make it bigger and take it into the next generation of late-night TV. Lets do that! Lets do that! Lets do that! Everybody’s heard of ‘I’m with CoCo’ but now everybody can ‘Go LoCo’.”
Lopez also made a great crack about how doing his show an hour later wouldn’t be the same – basically a nod and a wink to Conan’s response to NBC. Of course, he’s able to laugh because he knows that he just scored a major lead-in for his show.
Yeah, I was shocked at the TBS signing; I figured FOX was in the driver’s seat all the way. And I wasn’t the only one with dropped jaw. But it makes sense for a network that refers to itself as “very funny”. They need to be very funny. And Conan fills the bill.
Face it, the Tonight Show is a brand name, but the legacy is irrevocably tarnished. People refer to the choice as Leno or Letterman, not Late Night vs. The Tonight Show. And Leno’s viewing audience is old…and getting older. Lopez, on the other hand, skews young. So does Conan. Tonight might have the name, but lately Jimmy Fallon is hipper, and NBC knows it. Enjoy that deal with the devil.
This year TBS even tried a comedy show – underpromoted, of course – called Very Funny. Imagine how much talent they will attract when the comedians know they will be cross-promoted on Conan’s show…where they will also appear. Imagine the new wave of comedians that will get airtime knowing that they are on basic cable, not network television.
And frankly, aside from the depth of penetration, what is network television? Very few cities still receive over-air broadcast; it’s almost all digital. Most people get something beyond basic cable, and many of those basic cable packages include TBS. And thanks to Al Gore, we have this medium you’re using right now. In other words, a platform is a platform in the twenty-first century. If you want to see something, you can.
All Conan did over the past year was (1) legitimize his ability on the grander stage, (2) exit a horrible situation with class, good will and a shitload of money, and (3) raise his profile ten times higher than a great run on NBC would have done. Win, win and win.
I cannot wait! Until then, catch the mad redhead on the road.