“The oasis of pop for many an Internet surfer, the Not Lame Recording Company is a clearing house for power pop bands of all shapes and sizes – reissued classics and the best new hopefuls from around the world. Label head Bruce Brodeen is a pop fan first and foremost, and his passion for the genre has helped his business grow from a dream into a necessary conduit for many of the lesser known bands to connect with their potential audience.”
I wrote those words thirteen years ago when reviewing Not Lame’s first sampler for Consumable Online. It’s out of print now – a used copy is going for a hefty price on Amazon. Check out this list of artists (in bold); many were just breaking through in 1997 and have become favorites of the genre:
Plastic Moon Rain (Moptops) / Exit To Stay (DT’S) / It’s A Shame (This Perfect Day) / Just Another Day (Twenty Cent Crush) / Love You Like A King (Walter Clevenger) / Brenda Revisited (Martin Luther Lennon) / Colours (The Rooks) / Easy On The Eye (Kenny Howes) / Waking From A Dream (Micah Gilbert) / Miss July (Brad Jones) / What Goes Around (Barely Pink) / Go (Willie Wisely) / Yes Yes Hey Hey (Wunderband) / Today Will Be Yesterday (Big Hello) / Waterfall (Heavy Into Jeff) / Almost Something There (The Beatifics) / Wave To Ride (The Living Daylights) / Throw Me Down (Cool Blue Halo) / Try Not To Care (DGS Younger) / Nervous Man (Stellaluna) / So Low (Dead Flowers) / Take Me Or Leave Me (Time Bomb Symphony).
My money was on Stellaluna, a North Carolina band that got some help from Jamie Hoover of The Spongetones. They didn’t become a household name, but popularity has never had anything to do with quality. Read my full review of the Not Lame sampler here.
Bruce and Not Lame are still going strong; besides being a primary distributor for pop and rock bands, his label continues to release first-rate albums on their own imprint. Beyond their own artist roster, their tribute albums and box set anthologies are labors of love that have quickly become collectors items. Visit them here.