In the 70s and 8os, when record companies warred against each other like lumbering dinosaurs, there were some real unsavory characters in the business. I’ve met and worked with quite a few of them, and to say I counted my fingers after a handshake is putting it mildly.
But among the stories of the ridiculously rich and powerful were the occasional feel-good stories of when David beat Goliath. Of course these days, that happens daily – the major label stranglehold on music is all but dead.
But when little Cleveland International Records started up, they could have never imagined that they would stumble across one of the most monumental albums of the rock era, especially after most of the supposedly smarter majors passed on it.
Steve Popovich had the career I thought I wanted a the time, a VP of a major label in his twenties with the ability to sign artists and help share them with the world. Any of us who are fans of music have our truckload of underappreciated musicians and writers and singers who would surely be megastars if only given the break. Working under Clive Davis at Columbia Records and then A&R with Ron Alexexburg at their sister label Epic, he was able to help launch or maximize the careers of artists like Cheap Trick, Brice Springsteen, Mott The Hoople, Johnny Winter, Southside Johnny and many of my favorites.
When he struck out to form Cleveland International Records, he used his old school local promotion skills to work an odd and obtuse album called Bat Out Of Hell month after month, slowly building an expanding regional base until radio finally fanned the spark into a flame. I was working in a record store at the time, and I remember how often labels would get all excited about a new record only to ignore it three months later if it didn’t catch on. Popovich believed in the record, believed in Meat Loaf, believed in Jim Steinman. He followed his gut instincts, and the rest is history.
He also gave us Ellen Foley’s majestic Night Out, and when Ian Hunter and Mick Ronson wanted assistance post-Mott, it was Steve they turned to for direction. He had the reputation as a man who would invest in the artist in ways far beyond financial.
Steve Popovich passed away today at the age of 69.